bateeq presents its Fall/Winter 2020 Campaign: Kasada which will be released in several stages starting in October 2020 and concluding in January 2021. Inspiration comes from the Yadnya Kasada (or Kesodo) Ceremony performed by the Tenggerese people of East Java. The annual ritual takes place on the slopes of Mount Bromo, where offerings are made to give thanks to the
The collection features four original motifs: Ambawani, Abhinaya, Amreta and Girisetra. Ambawani and Abhinaya are both inspired by batik tambal. ‘Tambal’, which is Bahasa Indonesia for ‘patch’, represents the putting together, or repairing of, things that were broken. Throughout the course of one’s life, man must always look to better himself, physically and mentally. In the past, a sick person would cover himself with a batik tambal cloth, which was believed to have healing properties. Amreta uses crisscross lines to depict mountains with different layers of colors and vegetation. It uses batik kawung to symbolize a pure heart. Girisetra comes from the words ‘Giri’ and ‘Setra’. Giri means ‘mountain’; in Javanese philosophy, majesty and greatness. Setra means ‘meadow’ or ‘field; in Balinese Hinduism, a sacred place to cleanse oneself or connect with the Creator. Altogether, they embody the ideas of grandeur and purity.
The collection incorporates a dark color palette of sophisticated neutrals, centered around a single bold tone – tones of black, blue, gray, olive, off-white, and a vivid autumn yellow. Sustainable practices are demonstrated through the use of environmentally-friendly materials: biodegradable semi-synthetic fibers Bemberg and Tencel. Cotton is sourced from Better Cotton
Initiative (BCI) – a non-profit governance group that promotes sustainable cotton production – members. Tenun Lurik, a striped traditional fabric originating from Java, was also developed using the recycled cotton waste from our production factory.
For the third consecutive season, bateeq worked together with small-scale community businesses, as part of a greater effort to preserve heritage and put into practice the brand’s ethical values. We collaborated with a home industry in Klaten that employs the elderly to weave the Tenun Lurik using non-machine looms.
Patchwork – combining contrasting, yet complimentary, fabrics and prints – is one of the main characteristics of the collection. Additional details can be seen through the layering, loose silhouettes, and pleats. Accessories are composed of cross sling bags, headpieces, scarves,
Kasada builds on the clothing styles of the Tengger culture, with twists and touches that give them a modern and more practical approach for daily wear. Pieces are multipurpose and suitable for a variety of occasions, extending the wearer a scope of versatility for styling.